Bitget Wallet has launched Assetback, a new rewards feature that provides incentives denominated in Bitcoin (BTC) and tokenized assets. The rollout underscores rising competition among self-custody wallet providers to attract and retain users with on-chain rewards.
Assetback introduces Bitcoin and tokenized asset rewards
The Assetback program will distribute rewards in BTC alongside select tokenized assets, broadening the types of incentives available to Bitget Wallet users. Further specifics on eligibility, distribution mechanisms, and the range of supported assets were not disclosed at the time of publication.
Why it matters
Rewards programs have become a common tool for crypto platforms to drive engagement and liquidity, particularly in self-custody environments where users control their private keys. By incorporating both Bitcoin and tokenized assets, Bitget Wallet’s initiative taps into growing interest in tokenization—where digital tokens represent real or digital assets on blockchains—while leveraging BTC’s broad recognition and liquidity.
About Bitget Wallet
Bitget Wallet is a self-custody, multichain crypto wallet associated with cryptocurrency exchange Bitget. Formerly known as BitKeep, the wallet was rebranded following Bitget’s investment in 2023 and offers tools for managing digital assets and interacting with decentralized applications.