DAZN has integrated ADI Predictstreet’s free-to-play prediction experience into its streaming app ahead of the FIFA World Cup 2026, enabling viewers to make real-time match predictions at no cost. The feature went live on June 18 and brings interactive gameplay directly into live broadcasts.
DAZN Adds World Cup Prediction Partner
According to the companies, ADI Predictstreet—described as the World Cup’s official prediction partner—is now embedded within the DAZN app. The integration introduces an interactive layer during live matches, presenting real-time prompts so fans can predict in-game outcomes while they watch.
How the Experience Works
The free-to-play module surfaces predictions inside DAZN’s interface during World Cup coverage, placing interactive choices in front of viewers without requiring a separate app. The announcement emphasizes live, in-the-moment participation designed to complement match action and enhance engagement.
Why It Matters
Sports platforms are increasingly layering interactive features over live streams to deepen fan engagement. While this rollout does not reference blockchain, tokens, or on-chain rewards, prediction formats are a familiar entry point for users who also participate in crypto-native prediction markets. Bringing real-time prediction mechanics to a mainstream audience could help normalize interactive, data-driven participation during live events.
Availability
The prediction feature is available within the DAZN app and activates alongside live FIFA World Cup 2026 matches. The companies did not provide additional technical or regional specifics in the launch details.