Morgan Stanley’s E*TRADE has launched spot cryptocurrency trading for eligible retail clients, enabling the buy, sell and hold of Bitcoin (BTC), Ether (ETH) and Solana (SOL) through a partnership with crypto infrastructure provider Zero Hash.
Service Details
- Access is available to eligible E*TRADE retail clients.
- Supported assets at launch are Bitcoin, Ether and Solana.
- The service is offered via a partnership with Zero Hash, a third-party crypto infrastructure firm.
- Availability and features may vary based on client eligibility and jurisdiction.
How the Partnership Works
Zero Hash provides back-end crypto infrastructure for enterprises, including trade execution, custody and settlement services. Under this arrangement, E*TRADE facilitates client access to digital assets while Zero Hash handles the underlying crypto operations.
Market Context and Significance
The rollout places E*TRADE among major U.S. brokerages offering direct crypto trading, a category that now includes platforms such as Robinhood and Fidelity. Providing access to leading digital assets within a familiar brokerage environment underscores ongoing retail interest in crypto and extends mainstream channels for exposure to Bitcoin, Ethereum and Solana.