Ripple Signs Multi-Year Partnership With University of Louisville Athletics

Ripple has entered into a multi-year partnership with the University of Louisville athletics program that will place XRP branding on the school’s basketball court.

XRP Branding to Appear at KFC Yum! Center

Under the agreement, the XRP logo will be displayed permanently on Denny Crum Court at the KFC Yum! Center in Louisville, Kentucky. The venue hosts home games for the university’s men’s and women’s basketball teams.

Partnership Expands XRP’s Sports Presence

The court branding gives Ripple and XRP a long-term presence at one of the university’s most prominent sporting venues. Financial terms and additional details of the partnership were not disclosed in the available announcement.

Ripple is a blockchain technology company, while XRP is the digital asset associated with the XRP Ledger ecosystem. The partnership represents a branding and sponsorship agreement and does not, by itself, change the functionality or status of the XRP token.